From the Founder

Welcome to Suara, where comfort meets empowerment. As an expat living in Asia for over a decade, I often found myself frustrated by the limited options for quality underwear. After years of venting about this struggle, I decided it was time to create a solution that truly resonates with women like me.

During my journey, I realized that my vision wasn’t necessarily universal. Every woman has her own unique needs and preferences, and I wanted to ensure that Suara reflects those diverse voices. Our brand is built on the belief that every woman deserves to feel comfortable and confident in her own skin.

At Suara, we place women at the center of everything we do. Through personal consultations with expat women from different walks of life, we gather insights that guide our designs. Our products are thoughtfully created to meet the needs of women in Hong Kong, ensuring that you not only find the perfect fit but also feel empowered to express yourself.

Thank you for being a part of our community. Together, let’s redefine what underwear means—one voice at a time.

Warmly,

Kim Wells
Founder, Suara